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SEO and PPC working together: a proven formula for success

SEO and PPC working together: a proven formula for success

Last updated 13th August 2016

Google’s own data tells us that there are incremental benefits when a website has a presence in Google’s organic and paid listings at the same time.

But what’s even more beneficial is when a business eliminates silos in its search marketing team and gets SEO and PPC working together.

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8 Tips to Supercharge Your Google My Business Listing

8 Tips to Supercharge Your Google My Business Listing

This post is a long-overdue update of an old post about Google Places for Business, which has since been renamed to Google My Business having merged with Google+ Local. Having performed several zillion audits of dodgy Google My Business accounts, I thought it would be an idea to update my own outdated post, so here goes.

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Google, brand mentions and the problem with sentiment analysis

Google, brand mentions and the problem with sentiment analysis

Late last month, Simon Penson posted a fascinating article on Moz.com about how ‘Brand Mentions are the Future of Link Building’ – sparking some interesting debate on whether Google had finally arrived at the solution to its over-reliance on links. Continue Reading →

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How to Deliver Cheap (Not Nasty) SEO – BrightonSEO April 2014

How to Deliver Cheap (Not Nasty) SEO – BrightonSEO April 2014

This post is based on my presentation from BrightonSEO in April 2014. You can find the original slides here. Thanks to all who attended the talk 🙂

During my time at Custard the agency has always maintained a desire to work with small, local companies where we feel we can make a real difference to the business.

However, as SEO evolves it always seems to swing more in the favour of those with large retainers while our smaller clients tend to have comparatively low budgets – so how do we keep up with the demand for cheap SEO without cutting corners? Continue Reading →

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Viral Content Buzz Review

Viral Content Buzz Review

It won’t have escaped your attention that good content is the engine that drives an SEO strategy forward, but those with a ‘build it and they will come’ mentality are finding their campaigns stalling.

As many have discovered, simply creating content on a regular basis is just the start. Think of it as putting the key in the ignition, or fuelling up (yes I’ve stumbled into an awkward series of automotive metaphors, and I’m sticking with it).

Promoting that content is what gets you moving and there are some great tools and platforms out there that can help shift your campaign into top gear. One of the latest and most innovative is Viral Content Buzz.

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